AI influencers are no longer just a futuristic concept—they’re here, engaging audiences, shaping brand narratives, and even sparking controversy. From Meta’s decision to pull AI-generated personas after user backlash to growing concerns over ethics and regulation, AI-driven marketing is evolving rapidly.
Are these virtual influencers an innovative branding tool or a risky experiment? Our latest article on the we_know platform explores their impact, ethical dilemmas, and what the future holds—in Central Eastern Europe. Plus, a summary of the EU’s new AI regulations and what they mean for the industry.
Read the whole article here!
