From house to home

In 2013, the new owner of Praktiker Romania challenged us to grow its business through repositioning the brand: from a hard DIY store to a soft DIY home improvement specialist, targeting primarily women with higher income. Our idea was focusing on how Praktiker products take you From house to home, whatever your idea of “home” may be.

Best of weCAN 2023 – Pink Moon

Best of weCAN 2023 – Pink Moon

As we are at the end of 2023, we are proud…
TikTok released its user numbers in the European Union

TikTok released its user numbers in the European Union

Although the popular social media platform TikTok hadn’t always been the…