Introducing our partners – Initiative (RU)

weCAN is an affiliate network that was founded by strong and successful independent agencies of Central and Eastern Europe in 2010. We are featuring our partners on our blog, this time let our friends at Initiative in Russia introduce themselves!


Initiative Russia is part of the ADV Group in Russia and international holding IPG, making it one of the leading advertising groups in the country.

Initiative is the most awarded media agency in Russia, with over 80 awards won just between 2016 and 2020, such as Effie Awards, MIXX Awards, Best Brands, MAA Awards, Marspo Awards, Horizon Interactive Awards.

Data fuelled decisions to boost planning and buying efficiency

At Initiative, both local and global expertise is supported by technological tools and brand new solutions, such as Ripple, a single ecosystem for multimedia planning from cross-channel optimization to wearout creative and Aizek, which helps planning and buying aiming at shoppers.

We offer transparent purchases and verified results: 92% of purchased volumes is controlled by international audit companies and buying efficiency in also confirmed by independent auditors, besides granting access to our clients to all platforms.

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