The First Croatian Lion from Cannes Goes to Imago!

This year’s Cannes festival saw more than 43,000 submissions from around the world, and considering that among them were some of the world’s biggest brands and agencies, this is an incredible success: Imago Ogilvy has just become the only agency in Croatia to receive a Lion in Cannes. Although domestic agencies have won various awards from competitions across the world, none have come close to winning this king of all awards – the dream of everyone in the advertising industry – until now.

And so the story of Malena and Klepetan, on which our campaign for Jana is based, has two happy endings this year: Klepetan has returned to Malena, and we’ve won a big global award.

“Grand visions give birth to grand ideas, and grand ideas lead to grand actions. The campaign of Klepetan’s return has outgrown the boundaries of classical advertising and has become much more than just the promotion of a product. When a brand, instead of just mentioning love, allows people to not only feel it, but share it with others, it becomes a big thing. It’s only such powerful ideas that can win the hearts of the Cannes Lions judges, and only such powerful ideas can win the most prestigious award for which the biggest global advertisers and marketing agencies compete. It’s important to mention that Imago and Jana didn’t just create this campaign; they lived it. Months of preparation and almost a whole month of waiting and anticipation led to a first miracle when Klepetan returned to Malena, and now a second miracle as the most prestigious award in the world, the one and only Cannes Lion, arrives to us from Cannes,” said Darko Bosnar, Director of Art & Innovation at Imago Ogilvy.

Sarah Prevedan, Account Manager at Imago Ogilvy and project leader of the campaign, said: “Of all the projects that I’ve worked on so far – and all were special in their own way – this was the most challenging and unpredictable. But when you love and believe in what you do, and when you give it your all, it comes back to you in the end. The process of creating that which makes me happy and fulfills me is far more important to me than the award itself. The spirit of teamwork and a collective desire to make the project a success is the most important aspect of my work and I believe that it’s precisely that faith and dedication that we’ve carried with us throughout this campaign that led us to this enormous success.”

“There are countless excuses one can think up as to why nobody in Croatia has won a Lion, but there’s only one way to actually win one – create quality work on a globally competitive level. A festival award is never my goal when imagining a campaign, but it’s a welcome consequence and I’m very happy and proud. And to shamelessly paraphrase a clever saying: We’re not big because we won a Lion in Cannes; we won a Lion in Cannes because we’re big,” adds Igor Mladinović, Chief Creative Director at Imago Ogilvy.

Imago team: Darko Bosnar, Sarah Prevedan, Igor Mladinović, Srećka Gmaz, Željko Glavor, Predrag Kežić, Hrvoje Hrvatin.

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