What is the purpose of Stories. and how is it integrated into Café Communications? These are some of the topics we discussed with Digital Business Director Gábor Varga and Creative Group Head Dániel Csirke.
Digital is a buzzword in OOH and is tantalizing Eastern markets, but it faces many challenges in the region. Even in the West, the entry cost of digital billboards is high, so it comes as no surprise that the digital OOH boom is still pending in an economically less developed region.+