weCAN just presented the latest CEE media and advertising market data with extensive TV consumption statistics at the renowned business forum for content producers, buyers and distributors, NATPE Budapest, where attendees could also receive an exclusive market intel.
NATPE Budapest is the go-to content marketplace for distributors, streamers and acquisition executives and the most established market featuring the US studios, with more than 700 registered attendees, including 366 qualified buyers and 112 exhibitors. More than 400 companies and 60 countries were represented, and featured keynote speakers such as Pavel Stantchev, CEO of TV2 Media Group and Georgi Chakarov, President and CEO of CEETV.
weCAN’s Communications Manager, Dóra Pethő shared how we are able to gather region-wide analysis of the media markets, the key events of 2022 in the CEE countries and how the advertising industry, especially the TV segment performed. She presented how ATV has changed during and after COVID and examined various factors which influence media consumption and advertising spending in such a diverse region.
At the end of the presentation, attendees were offered a package of market intel, all part of our comprehensive media analysis with market data and articles written by advertising experts and which will be published in the autumn.