As we are at the end of 2023, we are proud to present one of the best works of our partner agencies!
weCAN’s Croatian creative partner, Pink Moon has created new brand and creative platform in 2023 for Arena Centar – Croatia’s most popular shopping and entertainment centre with top fashion, beauty and sport brands, biggest food court in the country and entertainment that offers 10 Cinestar multiplex, first regional IMAX, 4DX Exclusive cinemas and Game World Casino. Considering all the benefits that the centre offers to visitors, we have positioned the Arena Centar as a place of sensation and inspiration that will awaken all your senses during your visit. The new positioning is reflected in the campaign slogan – ‘That WOW feeling’. A visit to the Arena is a sensory experience that makes you feel through the five senses and consequently fills your heart with pleasure. Thus, five senses and the heart became background motifs on key visuals. They were created with the help of a generative artificial intelligence program that added the layer of imagination and magic needed to bring the multisensory experience to life. Three models stood in front of the lens of Croatian fashion photographer Denis Butorac, who together with stylist Peter Trbović gave the campaign a superb and alluring touch needed for premium feel. Here are the results: TEASER
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