As 2025 comes to an end, we’re proud to present a selection of standout projects created by our partner agency, Direct Media Slovenia. The following case studies showcase how strategic thinking and smart media integration come together across different channels, formats, and industries - from premium TV integrations and 360° public campaigns to bold out-of-home activations.
Radenska x MasterChef: Premium Placement Integration
Radenska collaborated with MasterChef Slovenia in seasons 10 and 11, integrating its Classic and Naturelle products directly into the show’s content. The brand appeared organically within the episodes at moments of strong emotional engagement, reaching up to 400,000 viewers at peak times. By embedding the product into one of Slovenia’s most-watched TV formats, Radenska achieved high-impact visibility while naturally aligning the brand with creativity, focus, and performance. Beyond audience reach, the integration also generated strong internal engagement and brand pride, reinforcing Radenska’s presence in premium, high-quality, and value-driven content environments.
European Commission: Science4EU Premium Integration
The Science4EU campaign aimed to raise awareness of the European Union’s role in supporting science, research, and innovation, while also helping audiences understand how EU-funded projects influence everyday life. The campaign was built as a 360-degree media presence, combining TV ad break bumpers, special advertising blocks, factual TV formats, radio sponsorships, print ads, and custom-made podcasts on platforms such as Delo and Evropska četrt. A coordinated digital, PR, and influencer strategy ensured consistent messaging across channels. Science-focused influencers Teja Klančič and David Zupančič further expanded reach by creating educational content, myth-busting formats, and live public interactions, making complex scientific topics more accessible and engaging, especially for younger audiences.
Telemach: The Gifts You Truly Wish For (OOH Extension)
Telemach’s Christmas campaign presented a selection of mobile phones and packages under the theme “The gifts you truly wish for.” To support the campaign and create a strong festive presence, an out-of-home activation was developed along one of Ljubljana’s main traffic routes. Three consecutive billboards were used to create a clear visual sequence and strong storytelling effect, ensuring high visibility and recall. To further enhance the festive atmosphere, the billboards were decorated with oversized bows in Telemach’s corporate colour, transforming a standard OOH placement into a bold, playful, and eye-catching installation that stood out in the busy urban environment.
