Members of weCAN gather together every year to share the facts, features and trends of the advertising and media industry of the region with each other. First time in 2016, interested professional outsiders also had the opportunity to get a glimpse into the everyday life of the Central-Eastern European advertising market.
The conference revealed what trends of advertising consumption characterize the national markets, in what way the target audience of these countries differ and what kind of solutions work for these very diverse markets. Besides providing an insight and giving some useful tips about the region, the conference included also the first presentation of the newest CANnual Report that focuses on social media trends in CEE.
The presenters were mostly advertising professionals working at weCAN, however, we also invited guest presenters to help us interpret the regional trends of social media. To learn more about our speakers, visit the conference’s website at http://cannualconference.wecan.net/.
