CANnual Report 2019

This years’s report focuses on the past five years of media markets in the region. Our experts provide an extensive analysis of the most important advertising trends of each CEE country, along with forecasts for the future. Guest authors from Google and Facebook share their thoughts on industry-shaping phenomena, and as usual in the weCAN ranking we reveal how each country’s ad market performed in comparison with its whole economy.

How have ad spendings altered since 2014? What were the most disruptive changes in Central Eastern European media markets? How do tech companies see the future? And what does it look like for the CEE region?

Download the CANnual Report 2019 for the answers!

Regional analysis of the past 5 years

We not only show you, how local markets perform individually, but we give our readers a comprehensive overview of the regional advertising market. Besides highlighting the major trends and comparing them with Western tendencies we shed light on the most peculiar phenomena in the CEE region each year.

Guest authors

The CANnual Report presents 13 country chapters written by local media and advertising experts. Each year, these chapters include an article about the local market with the recent changes of the media and advertising industry, another article featuring the main topic of the given year, and graphs showing the most important data from each country’s media market.

Media and advertising trends
in CEE in 2019

We not only show you, how local markets perform individually, but we give our readers a comprehensive overview of the regional advertising market. Besides highlighting the major trends and comparing them with Western tendencies we shed light on the most peculiar phenomena in the CEE region each year.

Country chapters

The CANnual Report presents 13 country chapters written by local media and advertising experts. Each year, these chapters include an article about the local market with the recent changes of the media and advertising industry, another article featuring the main topic of the given year, and graphs showing the most important data from each country’s media market.

weCAN ranking

Thanks to the weCAN Ranking, you can get an even more comprehensive view of the region examining the level of development of the local media and advertising markets. The weCAN Ranking percentage figures show how the ad markets of the diversely-sized countries with otherwise hardly comparable economic performance – compared to each other in the CEE region.

Download the publication

Editors made every effort to ensure that all data in the report is correct but do not take responsibility for them. All data in the Report is free to be cited, copied and distributed, indicating the CANnual Report and the original source as well.