CANnual Report 2021

CANnual Report is the annual publication of weCAN, which includes the most comprehensive data and consumer trends of the advertising markets of the CEE region. It reveals how each country’s political, economic and social processes affect the local advertising industry, examines the sector in the light of diverse financial data, and introduce key marketers.

The CANnual Report 2021 showcases the impacts of the coronavirus on the CEE media markets, while our experts analyse parallel phenomena from previous crises on a global or local scale, including not only financial-economic events, but also major changes in legislation, political turmoil, natural disasters, etc.

weCAN experts demonstrate how the unfolding COVID-19 crisis affected advertising spending over the past year in the CEE countries, taking different media types and sectors into consideration.

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We are presenting CANnual Report 2021 in November.

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