Creative Advertising Trends in 2025

Just like in previous years, we are delivering you the top digital advertising trends of the year. This time Gergely Tokodi, Digital Strategist at Hungarian Café Communications gathered the most important and influencing trends in digital advertising.

 

Video Content Dominance

Short-form videos, like those on TikTok and Instagram Reels, will remain a key focus for engagement, but live streaming and interactive video formats will also gain traction. If you thought the streaming wars were about shows and movies, think again. Advertising trends this 2025 are in for a facelift, as streaming platforms are up for a share of advertising revenue. Video formats will dominate most platforms from an ads perspective.

Interactive, shoppable content and social commerce expansion

Brands are increasingly adopting interactive and shoppable experiences that enable consumers to engage with products in real time. Instead of passive consumption, consumers can now actively participate in quizzes, explore products in 360-degree views, or even join live shopping events. In 2025, social commerce will continue to evolve, with a focus on social shoppable posts, live shopping events and streams, and personalized shopping experiences. While these developments offer significant opportunities for brands to connect with consumers on a deeper level, they also raise concerns regarding data privacy.

Organic Nature Design

With a focus on sustainability, this trend integrates earthy tones, organic forms, and nature-inspired elements to promote health and eco-consciousness. As our world leans more towards ecological sustainability, designs that incorporate elements of nature are becoming crucial. This trend uses earthy hues, landscapes, and organic forms to create a connection between design and the natural world, fostering designs that embody health and sustainability.

Blur & Distortion

This trend embraces the complexities of life by blurring lines and distorting reality. By mixing colours and playing with clarity, designs become more intriguing and visually diverse. This style celebrates the dynamism of life and its inherent variety.

Fantastic Frontiers: Where imagination runs wild

We're seeing a growing fascination with the magical and surreal. From fantastical movie worlds to AI-generated art, people are drawn to extraordinary experiences. Adobe has labelled this trend "Fantastic Frontiers," which involves creating dreamlike worlds that offer a much-needed escape from reality. With the rise of generative AI, it's easier than ever to bring these dreamlike visions to life. By leveraging AI tools, creators can generate stunning visuals that push the boundaries of imagination. Gergely Tokodi, Digital Strategist at Café Communications