AI tools are already transforming the creative industry, but weCAN experts agree that it’s not AI that’s going to replace agencies, it’s creatives who use AI tools who are replacing those who don’t. In our previous article we gave an overlook of how AI is transforming the creative industry, now our agencies tell what tasks they use AI tools for.
Creating concepts and storyboards with Midjourney, DALL-E, and Stable Diffusion
Creatives know that the success or failure of an idea can depend on its visual representation, and this is where AI can play a crucial role. By utilizing Midjourney, DALL-E, Playground, Kartiv and Stable Diffusion, they can elevate our ideas to the next level, as Manuel Prada, Creative Director at Comtech_CAN, the Czech Republic and Hrvoje Skurla, Owner and Creative Director at Pink Moon, Croatia shared. These AI tools enable creatives to transform a simple concept into an expressive masterpiece, providing with a constant artistic resource without the inconvenience of scheduling a meeting. They can also assist in generating storyboards that effectively communicate the ideas they want to present.
Brainstorming with ChatGPT and Notion AI
There are times when we all may feel uninspired or stuck in a creative block, and that is where text-based AI tools such as ChatGPT and Notion AI offer a solution. By assisting teams in brainstorming and exploring various angles of a concept, these tools act as virtual team members that are always available and never dismissive of ideas. They encourage creatives to think outside the box and develop certain ideas that they may not have considered otherwise, Vladan Anđelković, Chief Transformation Officer at New Moment, Serbia attests to their use.
Note-taking is an integral part of the creative process, and teams can accumulate copious amounts of notes. Notion AI can help by organizing and summarizing these notes, resulting in an easily searchable creative archive.
Enhancing presentation decks using image generators
Stock photos in a presentation deck can present ideas as clichéd, overused, and sometimes even unpleasant. Image generators can overcome this problem by ruling out stock images, instead produce personalized images that align with the idea the team is presenting.
Using ChatGPT to generate fresh perspectives and overcome creative blocks
Creative teams can sometimes become trapped in a cycle of limited ideas and perspectives. weCAN creative agencies are already utilizing AI to generate new ideas and fresh perspectives by presenting a concept to the system and requesting a turnaround. This AI tool can be particularly useful in the early stages of developing campaign projects and identifying potential creative directions.
How not to use AI
weCAN agencies view AI as a supplementary element, rather than the main focus. Although AI can be used to inspire creativity and push boundaries, we are far from relying solely on it to produce definitive deliverables. Our experts believe that originality is the deciding factor in determining success in the AI-driven creative industry, thus ee do not anticipate AI replacing strategists and creatives in the industry. Rather, AI is considered as a tool that enhances creativity.
However, we do believe that creative agencies should find ways to incorporate AI into their workflow as most probably agencies that reject AI will be left behind in the competition.