We’re excited to announce that Noble Graphics, one of Bulgaria’s most awarded creative agencies, has joined our network! With bold ideas, strategic thinking, and beautifully crafted campaigns, Noble Graphics brings fresh energy and a sharp creative perspective to our agency network. Get to know the team, their story, and what drives their standout work!
Noble is an independent agency from Sofia, Bulgaria and it was founded in 2001. Since then the agency has grown to be one of the leading agencies on the Bulgarian market working with some of the biggest and most impactful brands – the largest bank in the country, the biggest beer brewer, the largest retailer, the leaders in the dairy, meat, premium automotive market and more.
Peaks the team have conquered:
- The first Bulgarian advertising agency to be nominated at Cannes Lions.
- The only Bulgarian advertising agency to win the Cannes Young Lions competition.
- The only Bulgarian advertising agency to win a Silver Award at the Euro Effies.
- 4 x “Agency of the Year” (2005, 2011, 2014, 2021) at the Bulgarian national festival of creativity – FARA.
- 8 x “Most Efficient Agency” (2014, 2017, 2018, 2020, 2021, 2022, 2023, 2024) at Effie Awards Bulgaria.
- 1 x “Media Agency of the Year” (2022) at Bulgarian national festival of creativity – FARA
- #2 Most Effective Independent Agency in Europe (Effie Index 2022)
- #9 Most Effective Independent Agency in the World (Effie Index 2022)
- Numerous awards at Golden Drum, Epica, ADC*Europe, Cresta and Eurobest.
Noble’s expertise
Noble is a team of around 35 professionals with a combined work experience of more than 200 years. The core management team is composed of Chavdar Kenarov, Ivo Altanov, Marsel Levi & Zhelez Atanasov. Three of them have experience as strategic planners and one of them is one of the most experienced art director in the country. This creates a great foundation for the culture at Noble – always seeking how creativity and strategy can work hand in hand to become something meaningful and effective.
What drives Noble? What does the team believe in?
A one-hit wonder. Probably the three saddest words for every music fan out there: a band releases a chart-smashing hit, but it never again gets close to it. Ever.
Moral of the story? With great work comes great responsibility.
That’s not only a motto we believe in, it’s a rule we live by. With every upcoming project we try to outdo the very best project we’ve done before.
By mixing purposeful strategy and functional design that leads to innovative creative solutions.
By solving complex problems with the goal of achieving creative effectiveness.
By breeding a culture of respect, curiosity and critical thinking.
And we get the job done.
After all, nobility obliges.
Best work
One of our most successful campaigns of 2024 is for the Documentalists foundation. The goal of the campaign “The Street of Life” is to attract the national attention to the topic of organ donation. The subject is neglected in Bulgaria where transplantations are the lowest among all EU countries, yet thousands are waiting for a new organ. Through a simple, yet highly symbolic act – naming the first street in the world after a local organ donor – the campaign sparked a nationwide conversation. “The Street of Life” not only gained coverage from most media outlets in Bulgaria, but provoked an institutional change that led to an increase in performed organ donations.
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