We needed to communicate Audi A4’s Matrix headlight. The new technology turns on and off the LED beams, so as not to blind the drivers in the opposite lane. It was expected that we explain how the technology worked.
We realized that even though we can’t do much with the actual static building poster, we can indeed use the lights that lit the ad after dark. Which during December is most of the day.
To communicate how this technology works, we simply equipped the lights of the building poster with relays, and timed them in sequence. Using the original lights of the building poster with a small modification made this a very eye-catching, yet cost effective solution.