The CANnual Report 2017 includes the most comprehensive and recent data, analyses and consumer trends of the advertising and media markets of the CEE region. We designed a map with the most essential indicators revealed in the report – e.g. the internet penetration and the share of the different media in the ad spending of each country. The map also features the updated weCAN ranking, which evaluates the performance of 14 Central and Eastern European advertising markets compared to each other by showing the percentage of the ad spending per capita within a country’s nominal GDP per capita.
For the map with last year’s data click here.