As digital platforms continue to reshape content consumption, brands are demanding more video content than ever—yet production budgets are shrinking. What impact does the dominance of short-format videos have on traditional TV commercials? How have changing client expectations altered the creative and technical processes of film production?
In this interview, Tamás Hutlassa, head of Café Communications' film division, shares his perspective on the evolving role of in-house video production, the challenges posed by tighter budgets, and the increasing pressure to deliver high-quality content for multiple platforms. From the influence of social media trends to the shifting skill sets required in the industry, he offers valuable insights into the new realities of advertising film production.
To read the interview with Tamás, click here:
Part 2
