We are proud to share that we_can successfully held a conference last Wednesday in
the heart of Prague, bringing together over 50 participants and 12 acclaimed speakers
to explore the dynamic landscape of artificial intelligence in CEE advertising. The
event titled CAN_I? Marketing in the age of uncertainty took place at the centrally
located SmetanaQ gallery, which offered attendees stunning views and a
contemporary, inspiring setting.
The conference delved into the endless opportunities and potential threats that AI presents
from the perspective of advertising agencies. The agenda featured thought-provoking
presentations and engaging discussions led by some of the industry's lead experts.
Eva Lihotzky, General Manager of the Serviceplan AI Lab offered an insightful keynote on
harnessing the full potential of AI in the ad industry with a holistic ethical approach. Christina
Hitrova, Assistant Manager Digital Ethics and Compliance at PwC Czech Republic, provided
a compelling analysis of the ethical considerations and regulatory progress surrounding AI
implementation in advertising.
Lotár Schin, the Center of Excellence at OTP Bank Lead, shared strategic insights on
leveraging AI to develop client safety, sustainability, and research, all done responsibly. His
presentation highlighted how OTP Bank Group is at the forefront of adopting a strategic and
conscious approach.
In addition to the keynote speakers, the conference featured case studies from agencies of
our CEE advertising agency network. Ad experts showcased successful AI-driven
campaigns, demonstrating tangible results and best practices. Among these experts was
Andrew Andruschenko, Chief Media Investment Officer of Razom Ukraine, who provided a
poignant overview of the advertising industry's resilience and adaptability in war-torn Ukraine.
The local organizing partner, CAN.agency, ensured the event ran smoothly, facilitating a
welcoming atmosphere for collaboration and learning. The we_can conference underscored
the critical role AI is playing in transforming the advertising landscape across Central and
Eastern Europe. By bringing together a diverse group of industry leaders and experts, the
event fostered a deeper understanding of AI's capabilities and sparked valuable discussions
on navigating its complexities.
