ImagoBOX stands for integrated brand presence solutions, which are the most tangible in packaging design. We wanted to promote the importance of good packaging to a very wide audience so we chose media they would notice the most.
We showed our main message ‘Well packed, better noticed’ by placing an installation on everyday objects like a park bench and a street light. In that way, regular objects people pass by everyday became more visible and more interesting than others.
https://youtu.be/nMVZTNgGQE8
Well packed, better noticed
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